Clarivoy Webinar:
Measure & Connect Everything
Webinar Description:
Join us for an insightful webinar as we delve into the intricate world of marketing attribution. Clarivoy, a leading marketing technology company specializing in multi-touch attribution, this webinar is designed to equip marketers with the knowledge and tools needed to unlock the true impact of their marketing efforts.Through real-world examples and case studies, you’ll learn how Clarivoy’s innovative platform leverages advanced algorithms and data-driven insights to accurately attribute conversions across channels and campaigns. Gain a deeper understanding of the customer journey and learn how to identify the most influential touchpoints along the path to purchase.
Key Takeaways
- Recognize the constraints and shortcomings associated with relying solely on Leads-Only attributions.
- Explore the significance of identity resolution and anonymous shopper tracking in comprehending the complete consumer purchase journey.
Identify the problems and limitations associated with both First and Last Click Attribution models. - Learn about ways to overcome the deprecation of the 3rd party cookie and the impact it’s already having on all digital marketers.
Don’t miss the opportunity to gain valuable insights and take your marketing efforts to the next level. Register now to secure your spot and unlock the power of marketing attribution wit Clarivoy.
Register for the Webinar
Your Presenters:
Clarivoy
Chris Kerr, Chief Revenue Officer
Chris is the Chief Revenue Officer of Clarivoy. He’s spent the last 25 years working with businesses to improve their advertising campaigns and performance. He joined Clarivoy in 2016 to help optimize industry advertising measurement and enable more efficient, effective campaigns. Simply put: he deals with the data that proves what does and doesn’t sell cars. Chris and his wife reside in the Columbus, Ohio area with their three kids and two labs.
When: Thursday March 7th, 2024 - 2:00 PM EST / 1:00 PM CST
