Conducting a Digital Marketing Assessment:

Webinar Description

In a time of significant disruption in the automotive retail industry, where an increasing number of vendors are offering products in the digital marketing space, it is important to have a trusted, knowledgeable resource to help dealers navigate their digital marketing efforts across all major platforms and profit centers.

Regular digital marketing assessments can help dealerships be more efficient with both their time and capital by understanding where their investment is being made, and what the return on investment looks like. Digital marketing assessments are also a great opportunity for dealers to reassess and manage their vendor mix – sometimes, the vendor that you partnered with ten years ago is no longer the best choice for your strategy.

Gone are the days of guesswork and the notion that advertising is a cost-center. Conducting thorough assessments of all existing digital marketing channels and providers, analyzing those results, and making the appropriate recommendations will help drive consistency and effectiveness within a dealership's digital marketing strategy.

DHG Digital Solutions will discuss the current landscape of automotive digital marketing, the key components of a digital marketing assessment, how it benefits dealerships, and where to start.

Key Takeaways:

• Discuss the current landscape of automotive digital marketing
• Highlight the “usual suspects” commonly found in a digital marketing assessment
• Outline the key components of a digital marketing assessment
• Learn how DHG can help and how to start your digital marketing assessment
• Financial analysis, coaching, ROI analysis and Knowledge Sharing