Dynatron Software:
2025 Fixed Operations Best Practices
Webinar Description
Is your Service Department leaving money on the table due to disjointed pricing strategies and underperforming advisors? Too often, CP Maintenance and Repair pricing are managed separately—resulting in lost revenue opportunities and inefficient operations.
Join James Grogan of Dynatron Software for an exclusive look into the best practices shaping Fixed Operations in 2025. With nearly two decades of automotive industry experience, James will guide you through proven strategies to align pricing, boost advisor performance, and drive measurable results.
This live session will focus on solving the issue of 1-item repair orders by transforming your service advisors into confident salespeople—equipped with the right tools to present value and increase revenue. Learn how to assess selling behaviors, implement smarter pricing strategies, and create a more profitable service drive.
What You’ll Learn:
- How to move beyond order-taking and turn advisors into effective sales professionals
- The impact of unified pricing strategies on your CP Maintenance and Repair operations
- Tools to measure advisor performance and selling effectiveness
- How to identify and solve the root cause of 1-item repair orders
Key Takeaways:
- Increase Revenue in Fixed Operations
- Improve Effective Labor Rate (ELR) and Gross Profit
- Enhance Advisor Presentation Process
- Align Pricing Strategies for Maximum Profit
- Gain Actionable Insights for Immediate Implementation
Register for the Webinar
Your Presenter:
James Grogan – EVP Sales, Marketing & Client Services
Dynatron Software
James Grogan is the Executive Vice President of Sales, Marketing & Client Services at Dynatron Software. With nearly 20 years in the automotive industry, James has held multiple Fixed Operations management roles across the Aftermarket and Dealership sectors. His diverse background fuels his innovative, “out of the box” approach to solving challenges in the service lane.
Since joining Dynatron in 2015, James has been instrumental in developing the Start Smart and Stay Smart coaching programs, as well as leading the Platinum Warranty Submission team. His deep knowledge of Fixed Ops best practices helps dealerships nationwide optimize performance and profitability.
Maureen Martin – VP, Strategic Alliances
Dynatron Software
When: Thursday June 5th, 2025 - 2:00 PM EST / 1:00 PM CST
