Better Car People:

Webinar Description

Your customer retention and loyalty strategies are more critical now than ever before. In an increasingly competitive automotive landscape, your long-term success hinges on repeat business and building a client-focused culture. One of the most effective ways to do this? Launching your own dealership-branded rewards program.

Join Jon Greene, Executive Vice President of Loyalty at Better Car People, as he walks through the essential steps to develop, implement, and scale a powerful rewards program at your dealership. With more than three decades of experience and over 8,000 loyalty seminars delivered across North America, Jon brings unmatched expertise to the conversation.

In this brief but highly informative session, Jon will share practical guidance on how to build a program that keeps your customers coming back—and turns satisfied buyers into lifelong clients.

What You’ll Learn:

• The essential building blocks of a successful rewards program
• How to plan and tailor your loyalty strategy for your unique dealership
• The steps to effectively launch and communicate your program
• How to use the program to foster a client-first dealership culture
• Strategies for high-impact communication with your customer base

Key Takeaways:

• A clear framework for designing and launching a branded rewards program
• Insights into how loyalty programs drive retention and repeat business
• Steps to integrate loyalty into your dealership’s culture and daily operations
• Tools to improve communication and long-term customer engagement
• Real-world examples of loyalty success in automotive retail