Dealer Merchant Services:

Considering passing along credit card fees to your customers? Get the facts. 


Webinar Description

In these current market conditions, the way people pay for EVERYTHING is changing. For 50 years, Visa & Mastercard wouldn't allow you to charge a customer differently when they paid by credit card.  But starting in 2010, debit card costs were regulated.  In 2017 a Supreme Court case determined that businesses have a First Amendment Right to communicate to their customers they can save money when using a different form of payment.  Bottom line - the laws have changed.  These changes are great for dealerships and their bottom-line profitability.  But there are very specific compliance regulations that must be followed.

Dealer Merchant Services offers a proprietary solution to Auto Dealers that allows them to recoup most of their credit card expenses without disrupting CSI.  With over 75 years of combined Automotive experience, our Executive Team's goal is to educate dealers on their options when it comes to customer payments.  Our dealers typically save up to 75% of their credit card processing expenses - anywhere from $5000 to $15,000 per month, per rooftop.  

We only work with dealerships, and we understand the complexities of the vertical.  We have dealerships all over the country that have adopted this strategy with great success.  Our technology is backed by a US Patent, and our proprietary process has been reversed engineered for a successful and smooth implementation.  Dealer Merchant Services is the "white glove service” credit card processing and training company that Auto Dealers have been looking for.  We create awareness about credit card processing expenses and the hidden fees in monthly statements.  Plus, we will educate you on the legal and compliance requirements that allow these costs to be passed on to the customer.  

After 15 minutes with us, you will:

  • know your fees
  • understand the legal changes and compliance requirements that allow surcharging 
  • know best practices for a successful implementation if you choose to pass along these fees. 

Register for the Webinar

Your Presenters:

Amberly Allen, Founder/Managing Partner and Laura Mellencamp, COO

Dealer Merchant Services


Amberly is Founder/Managing Partner and has been working with dealers for close to 20 years.  She understands that maximizing profits is one of the most important topics in a dealership.  She began learning more about one of the largest, and most often overlooked expenses – credit card processing fees.  After spending several years researching the legislative changes pertaining to these fees, Amberly created Dealer Merchant Services.  

Laura Mellencamp is COO of Dealer Merchant Services and has over 30 years of Automotive experience.  Laura started as a Fleet Secretary and worked her way up from there holding roles in Finance, as GSM and Controller and eventually General Manager.  Her keen eye for expense control took her on an educational journey about credit card expenses.  That’s when she met Amberly, and their partnership has turned Dealer Merchant Services into the fastest-growing Merchant Provider that focuses solely on Dealers.  


When: Thursday April 20th, 2023 - 2:00 PM EST / 1:00 PM CST