StrategicSource Webinar Series
We are in unprecedented times with the ongoing spread of COVID-19 (Coronavirus) and the impact it has had on business operations. In order to manage effectively in this environment, we’ll need to quickly adapt to our circumstances and utilize all the tools available to positively impact the profitability of our businesses. As your expense management partner, StrategicSource has developed a Series of Educational Webinars to help dealerships navigate this difficult economic environment both in the short and long term.
Click ICONs Below to Watch an On-Demand Webinar
Business Operations
StrategicSource delivers you important updates in areas to help you manage your business operations.
The Coronavirus Aid, Relief, and Economic Security (CARES) Act allocated $350 billion to help small businesses keep workers employed amid the pandemic and economic downturn. Click Here to Learn More.
Our Certified Suppliers Webinars
Coronavirus Aid, Relief, and Economic Security - What is Means For Your Business & Employees
Taking Action Now to Make a Business Interruption Insurance Claim to Lower Premiums.
Returning To Work In The COVID-19 Environment - What it means for your business & employees
Navigating the CARES Act - Recording Password: QqdMt3Td
Returning to Work in the COVID19 Environment - Strategies for Protecting Employee Health
Healthcare Resources
Healthcare information to assist your organization in maintaining an appropriate working environment.
CDC's latest information to protect yourself and your employees. Click Here to learn more
Guidance for Business and Employers to plan and respond to Covid-19.
Business Pandemic: Influenza Planning Checklist
COVID19 Supplies and Services
A list of our Certified Suppliers COVID19 essentials to keep your employees and customers safe and secure.
Marketing Best Practices
How do you effectively engage consumers during this time of crisis?
- Ensure that your websites are accurate, relevant and compelling. Set up a daily review and update.
- 3 Themes:
- Open for Business - Describe ways you help: Pickup and Delivery, Purchase Online, 0 Interest
- Empathy - Implement One on One communications (Phone), Remote Sales
- Safety - Describe your safety procedures you have implemented.
- 3 Themes:
- Change the sites to reflect your current situation including:
- A message from the dealer on their response to COVID-19
- Remote transaction capabilities
- Pickup and delivery for service
- Unique new and used sales incentives and opportunities
- And special service offers
- Implement and communicate all the different ways you can accommodate a remote sales and/or service transaction for those that prefer it. Promote those options online and via phone or email as you communicate with customers.
- Phone and lead responses become even more important, as actual store visits will likely decrease. Make sure your best people are handling phone and leads, including managers where possible.
- With interest rates being dropped to stimulate the economy, your manufacturers and lenders may have already announced or will be announcing special incentives and rates. Be sure to update your specials and the eligible vehicles and communicate changes to all your Associates.
- Alter your ad spend, radio, TV, and digital messages to include brand messages, remote transactions and unique offers.
- Do an assessment of our DMS customer base - develop a top and bottom funnel marketing approach
- Leverage OEM Funding and Promotion Programs
- Social Distancing with a Smile
- Key Fob Cleaning
- Virtual Sales & Drop-Off
- Virtual & At-Home Test Drives
- Drop-Off & At-Home Service
- 24-hour Service
- What does facilities requirement look like in the future?
- Should you develop a single window pane (website) and experience to engage the customer for all your brands?
- What will the customer journey be in the future for?
- Online shopping
- Purchasing process requirements
- Mobile experience
Our Certified Suppliers Marketing Webinars
Navigating the dealership Marketing landscape over the next 30 days
Mining your DMS - Bottom of the funnel service targets
Discovering purchased never services opportunities